Ireland Launches First Tourism Campaign in Space ­to Celebrate Release of ‘Star Wars: The Last Jedi’

Ireland Launches First Tourism Campaign in Space

Tourism Ireland celebrates the release of Star Wars: The Last Jedi,
shot on location on Ireland’s beautiful Wild Atlantic Way

Dublin, 7 December 2017: Planet Earth’s first interstellar tourism campaign has taken off – highlighting a destination that is truly out of this world. Perched above the earth in space, a billboard advertising “Earth’s Wild Atlantic Way” features Skellig Michael, an island off Ireland’s south-west coast – otherwise known as Luke Skywalker’s hide-out in Star Wars: The Last Jedi. Click here for an image and video of the billboard taken in space.

As the world sits in anticipation of Star Wars: The Last Jedi, Tourism Ireland, the body responsible for marketing the island of Ireland as a holiday destination, is celebrating the film’s imminent theatrical release with the first tourism campaign in space.

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