HASBRO’S TOY LINE FROM STAR WARS: THE LAST JEDI HITS STORE SHELVES AT LIGHTSPEED ON “FORCE FRIDAY II”, SEPTEMBER 1st, 2017
Innovations, Interactive Role-Play and Fan-Favorite Characters Delight Fans of All Ages in Hasbro’s Latest Collection
PAWTUCKET, RI (AUGUST 31, 2017) – Find the Force at the nearest retailer when Hasbro unveils its highly-anticipated new toy line for Star Wars: The Last Jedi on this year’s Force Friday II! The global celebration kicks off with Disney’s Find the Force Augmented Reality (AR) experience, key midnight events at retailers around the world, and the mass unveiling of the latest Star Wars: The Last Jedi products. This epic celebration features Hasbro’s highly anticipated new toy line and expansive collection of figures, role play, vehicles, and more celebrating the debut of Star Wars: The Last Jedi, hitting theaters on December 15.