The Force Still Strong with Star Wars Toys, Sales Data Shows
Entertainment Earth Sees 72% Increase in Space Saga’s Merchandise; Action Figures, Roleplay Items Biggest
Hits with Buyers
SIMI VALLEY, CA: November 15, 2016
People who buy pop culture toys and collectibles are still star struck by Star Wars and are showing renewed interest in action figures across all media properties, according to recent sales data from Entertainment Earth®, a leading Internet retailer of licensed pop culture merchandise.
Over the past three months, Star Wars products sold 72% better than in the previous three-month period. Continued enthusiasm for the most recent movie in the series, Star Wars: The Force Awakens, as well as excitement for this December’s release of Rogue One: A Star Wars Story helped drive sales of toys and collectibles related to the ongoing space saga. September 30, the day several major companies unveiled new licensed Star Wars products, also helped account for strong sales.
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