Google Play Launches #ChangeTheGame Initiative to Encourage Diversity in Mobile Gaming

Today Google Play launched the ‘Change the Game’ initiative designed to encourage diversity in mobile gaming. Going against established stereotypes, a study conducted by Google has found that more than half the mobile game players in the US are women between 10-65 years of age. It also found that women often play mobile games more than their male counterparts — that would include Star Wars games!

The overall goal of the ‘Change the Game’ initiative is to promote diversity in mobile gaming, celebrate the women who play, and encourage creativity in the next generation of game developers.

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