As announced last week, Her Universe is joining forces with Hot Topic and plans are in the works to bring fans of geek fashion all the best apparel and accessories ranging from Star Wars, Marvel, Doctor Who, and more! In the meantime, the website for Her Universe has temporarily shut down as they build a bigger and better site. Good things are coming!
In case you missed the press release and Ashley’s letter, you can read them below:
Hot Topic, Inc. Announces Purchase of Assets of Her Universe, Proprietary Fangirl Brand
Acquisition strengthens Hot Topic’s offerings and solidifies its position as the destination for pop culture
CITY OF INDUSTRY, CA – October 28, 2016 – Hot Topic, Inc. today announced that the company has acquired certain assets of Her Universe LLC from Founder Ashley Eckstein and The Araca Group. Hot Topic will operate the Her Universe brand e-commerce and wholesale businesses as a division of Hot Topic, Inc.
The acquisition of Her Universe, a fashion-forward apparel and accessories line for the female sci-fi and fantasy fans, will strengthen Hot Topic’s offerings and solidify its position as the go-to destination for pop culture.
“We are very excited to partner with Ashley Eckstein and Her Universe,” said Steve Vranes, CEO of Hot Topic. “We have worked closely with Ashley, Araca, and Her Universe over the past six years, together bringing fangirl fashion to a growing community of passionate fans. Ashley and Araca have built an incredible brand with a loyal customer base, and we look forward to supporting Her Universe in this new capacity.”
“I am thrilled to be bringing Her Universe to the Hot Topic family of brands,” said Ashley Eckstein, Founder of Her Universe. “Six years ago I founded Her Universe with the mission to create an empowering community and t-shirt brand for fangirls. We’ve since grown into a fashion, entertainment, publishing and lifestyle brand. Operating as a division of Hot Topic, Her Universe will continue to be a stand-alone brand selling to various retailers but with the support needed to grow the company in ways I have always dreamed.”
“We have had a tremendous experience building Her Universe alongside Ashley for the past six years,” said Mike Rego, CEO of The Araca Group. “Steve and his team at Hot Topic presented an incredibly compelling vision for the future of the brand, and we feel extremely confident that Hot Topic and Ashley will together now lead Her Universe in ways that will satisfy and delight fans for years to come.”
You can sign up for an e-mail alert when Her Universe relaunches here.
As per the Her Universe Facebook page, the site should be back up in time for the holidays.
Thank you to Her Universe for the press release and images.Powered by Sidelines