Star Wars Still Rules Pop Culture Collectibles
Entertainment Earth Sales Statistics Suggest Stranger Things, Guardians of the Galaxy Merchandise May Make Inroads in 2017
SIMI VALLEY, CA: February 23, 2017
Star Wars action figures and collectibles continue to dominate the pop culture merchandise market, but some newer properties are poised to give the venerable space saga vigorous competition.
That’s the trend emerging from recent sales data from Entertainment Earth, a pioneer of the online retail and wholesale toy and collectibles industry since 1996. From mid-October 2016 to mid-January 2017, the company saw sustained demand for products based on Star Wars, but also noted significant consumer interest in more recent media phenomena like Stranger Things and Guardians of the Galaxy.
New or Old, Star Wars Keeps Selling